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This hypothetical redesign of Selsun Blue was done to make it look more like a hi-end brand of shampoo. I don't know about you, but I wouldn't want to broadcast the fact that I have dandruff, and lets be honest, the way Selsun looks now, everyone knows why you're getting it. It looks like something you'd get at a drug store, which is appropriate due to its purpose, but is somewhat off-putting. So, I wanted to give it a fresh new look, possibly increasing sales, while making it fit in with more expensive hair products.
All designed images and text © Elissa James 2010
