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  This was a hypothetical product design for Crest. The idea was to enhance dental hygiene, making tooth brushing a welcomed event, rather than a hassle. Some face-wash product lines are marketed as invigorating, helping people wake up in the morning, so I wanted to do something similar for teeth. I created a "fall asleep with Crest" line.

All designed images and text © Elissa James 2010 

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